Alderson, Wroe. <br/><br/>
Men, motives, and markets 
[by] Wroe Alderson [and] Michael H. Halbert. 
 - Englewood Cliffs, N.J :  Prentice-Hall,  [1968] 
 - 118 p.  illus.  23 cm. 
 - Prentice-Hall foundations of marketing series .
<br/><br/>Bibliography: p. 109 
<br/><br/><label>LCCN: </label>68019237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A392 
<br/><br/><label>Dewey Class. No.: </label>658.81  / AWM