The handbook of international advertising research / 
edited by Hong Cheng 
 - Chichester, UK :  Wiley Blackwell,  2014. 
 - 623P. :  illustrations 
 - Handbooks in communication and media .
 - Handbooks in communication and media .
<br/><br/> .Includes index 
<br/><br/>Includes bibliographical references 
<br/><br/> .Available to OhioLINK libraries 
<br/><br/><label>ISBN: </label>9781118378458 1118378458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Research--Congresses<br/>Foreign trade promotion--Research--Congresses<br/>Advertising
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books
<br/><br/><label>LC Class. No.: </label>HF1009.5 
<br/><br/><label>Dewey Class. No.: </label>658.84072  / HAI