TY  - BOOK
AU  - Cheng,Hong
TI  - The handbook of international advertising research
T2  - Handbooks in communication and media
SN  - 9781118378458
AV  - HF1009.5 
U1  - 658.84072 23
PB  - Wiley Blackwell
KW  - Export marketing
KW  - Research
KW  - Congresses
KW  - Foreign trade promotion
KW  - Advertising
KW  - Electronic books
N1  - .Includes index; .Includes bibliographical references; .Available to OhioLINK libraries
UR  - https://learning.oreilly.com/library/view/-/9781118378458/?ar
ER  -