Services marketing :  integrating customer focus across the firm / 
Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - 3th ed,  European ed. 
 - London :  McGraw-Hill Irwin,  c2016. 
 - xvii, 538 p. :  ill. ;  26 cm. 
<br/><br/> .Includes index 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780077169312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SEM