TY  - BOOK
AU  - Wilson,Alan
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780077169312
U1  - 658.8 23
PY  - 2016///
CY  - London
PB  - McGraw-Hill Irwin
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - .Includes index; .Includes bibliographical references
ER  -