Fifield, Paul. <br/><br/>
Marketing strategy masterclass :  the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy / 
Paul Fifield. 
 - Amsterdam ;  London :  Elsevier Butterworth-Heinemann,  2008.  
 - xxviii, 599 p :  ill ;  25 cm 
<br/><br/> .Includes index 
<br/><br/><label>ISBN: </label>9780750686310 0750686316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415  / .F463 2008 
<br/><br/><label>Dewey Class. No.: </label>658.802  / FPM