TY  - BOOK
AU  - Fifield,Paul
TI  - Marketing strategy masterclass: the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy 
SN  - 9780750686310
AV  - HF5415 .F463 2008
U1  - 658.802 22
PY  - 2008///.
CY  - Amsterdam, London
PB  - Elsevier Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Planning
KW  - Strategic planning
N1  - .Includes index
ER  -