Mudie, Peter. <br/><br/>
Services marketing management / 
Peter Mudie and Angela Pirrie. 
 - 3rd ed. 
 - Amsterdam ;   Oxford :  Butterworth-Heinemann,  2016. 
 - xii, 267 p. :  ill. ;  25 cm. 
<br/><br/> .Previous ed.: published as The management and marketing of services. 1999  .Includes index 
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>9780750666749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Management.<br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MPS