TY  - BOOK
AU  - Mudie,Peter
AU  - Pirrie,Angela
TI  - Services marketing management
SN  - 9780750666749
U1  - 658.8 22
PY  - 2016///
CY  - Amsterdam ; , Oxford
PB  - Butterworth-Heinemann
KW  - Service industries
KW  - Management
KW  - Marketing
N1  - .Previous ed.: published as The management and marketing of services. 1999; .Includes index; .Includes bibliographical references
ER  -