Solomon, Michael R.
Consumer behavior : buying, having, and being /
Michael R. Solomon.
- 12th ed. Global ed.
- Hoboken, NJ : Pearson, 2018.
- 623 p. : ill. ; 29 cm.
.Revised edition of the author's Consumer behavior, [2017]
9781292153100 1292153105
Consumer behavior.
HF5415.32 / .S6 2019
658.8342 / SMC