Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 12th ed. Global ed. - Hoboken, NJ : Pearson, 2018. - 623 p. : ill. ; 29 cm.

.Revised edition of the author's Consumer behavior, [2017]

9781292153100 1292153105


Consumer behavior.

HF5415.32 / .S6 2019

658.8342 / SMC