Advertising and promotion : an integrated marketing communications perspective /
George E. Belch & Michael A. Belch.
- 11th ed, International Student ed.
- New York, NY : McGraw-Hill Education, 2018.
- 1 v. (various pages) ill. ; 28 cm.
9781259548147 (alk. paper) 9781259921698
2016054719
Advertising. Sales promotion. Communication in marketing.