TY  - BOOK
AU  - Barry,Pete
TI  - The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns 
SN  - 9780500516232
AV  - HF5823 .B27 2008
U1  - 659.1 22
PY  - 2008///
CY  - London : 
PB  - KThames & Hudson
KW  - Advertising
KW  - Advertising campaigns
KW  - Advertising copy
N1  - Includes bibliographical references :p. (268) and index
ER  -