Designing identity :  graphic design as a business strategy / 
 Graphic design as a business strategy 
[edited by] Marc English. 
 - united states of america :  Rockport Publishers,  c2000. 
 - 144 p. :   ill. ;   24 cm. 
<br/><br/> Means to an end : communication, community, commerce, and culture /  Logos, flags, and escutcheons : elements of effective corporate symbols /  Corporate : the global approach /  Entertainment : from the ground up /  Hospitality : design for destination /  Institutional : depth and breadth /  Packaging : formula for mystique /  Product : beyond nuts and bolts /  Recreation : carving a niche /  Retail : the details count /  Service : equity and tradition /  Marc English --  Paul Rand --  Sametz Blackstone --  Big Blue Dot --  Clement Mok --  Plus Design --  Sandstrom Design --  Skolos Wedell --  JDK Design --  Adams, Morioka --   .Goldsmith Partners 
<br/><br/><label>ISBN: </label>9781564966803 
<br/><br/><label>LCCN: </label>2006276236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Graphic design (Typography)<br/>Commercial art.<br/>Advertising.<br/>Corporate image.<br/>Graphic arts.
<br/><br/><label>LC Class. No.: </label>Z246  / .D48 2000 
<br/><br/><label>Dewey Class. No.: </label>686.22  / E M D