TY  - BOOK
AU  - English,Marc
TI  - Designing identity: graphic design as a business strategy 
SN  - 9781564966803
AV  - Z246 .D48 2000
U1  -  686.22 22
PY  - 2000///
CY  - united states of america
PB  - Rockport Publishers
KW  - Graphic design (Typography)
KW  - Commercial art
KW  - Advertising
KW  - Corporate image
KW  - Graphic arts
N1  - Means to an end : communication, community, commerce, and culture; Marc English --; Logos, flags, and escutcheons : elements of effective corporate symbols; Paul Rand --; Corporate : the global approach; Sametz Blackstone --; Entertainment : from the ground up; Big Blue Dot --; Hospitality : design for destination; Clement Mok --; Institutional : depth and breadth; Plus Design --; Packaging : formula for mystique; Sandstrom Design --; Product : beyond nuts and bolts; Skolos Wedell --; Recreation : carving a niche; JDK Design --; Retail : the details count; Adams, Morioka --; Service : equity and tradition;  .Goldsmith Partners
ER  -