Cravens, David W. <br/><br/>
Strategic marketing management cases / 
David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. 
 - 6th ed. 
 - Boston :   Irwin/McGraw-Hill,   1999. 
 - xvi, 624 p. :   ill. ;   26 cm.  
 - The Irwin/McGraw-Hill series in marketing .
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and index of cases. 
<br/><br/><label>ISBN: </label>9780075618874 
<br/><br/><label>LCCN: </label>98003555  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies. 
<br/><br/><label>LC Class. No.: </label>HF5415  / .C6944 1999 
<br/><br/><label>Dewey Class. No.: </label>658.802  / CDS