TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.
AU  - Crittenden,Victoria Lynn
TI  - Strategic marketing management cases
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 9780075618874
AV  - HF5415 .C6944 1999
U1  - 658.802 22
PY  - 1999///
CY  - Boston : 
PB  - Irwin/McGraw-Hill, 
KW  - Marketing
KW  - Case studies.
N1  - Includes bibliographical references and index of cases
ER  -