Wirtz, Jochen. <br/><br/>
Essentials of services marketing /  
Jochen Wirtz, Christopher Lovelock. 
 - 3rd ed.  
 - Harlow, England :   Pearson,  2018.  
 - xxxii, 670 p. :   ill. ;  28 cm.  
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781292089959 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries.--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  /  W567 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WJE