TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher H.
TI  - Essentials of services marketing / 
SN  - 9781292089959
AV  - HD9980.5  W567 2018
U1  - 658.8 23
PY  - 2018///.
CY  - Harlow, England : 
PB  - Pearson
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -