Solomon, Michael R. <br/><br/>
Consumer behavior / 
Michael R. Solomon, Saint Joseph's University. 
 - 11th ed.  Global ed. 
 - Harlow :  Pearson Education,  c2015. 
 - 604 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Part I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research. 
<br/><br/><label>ISBN: </label>9781292017419 
<br/><br/><label>LCCN: </label>2013038389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S6 2015 
<br/><br/><label>Dewey Class. No.: </label>333.7  / SMC