TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior
SN  - 9781292017419
AV  -  HF5415.32 .S6 2015
U1  - 333.7 23
PY  - 2015///
CY  - Harlow
PB  - Pearson Education
KW  - Consumer behavior
KW  - Motivation research Marketing
N1  - Includes bibliographical references and indexes; Part I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research
ER  -