Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh. 
 - 12th ed.  
 - New York :  McGraw-Hill Irwin,  c2013. 
 - xxvii, 772 p. :  col. ill. ;  26 cm.  
<br/><br/> Previous ed.: 2010. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071315128 
<br/><br/><label>LCCN: </label>2011049525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  /  H38 2013 
<br/><br/><label>Dewey Class. No.: </label>658.83420973  / HDC