Kotler, Philip. <br/><br/>
Principles of marketing / 
 Study guide Principles of marketing. 
Philip Kotler, Gary Armstrong. 
 - 14th ed.  .Global ed 
 - Harlow, Eng. :  Pearson Education,  2012. 
 - 637, [98] p. :  col. ill. ;  29 cm.  
<br/><br/>Includes bibliographical references (p. R1-R24) and index. 
<br/><br/><label>ISBN: </label>9780273752431 
<br/><br/><label>LCCN: </label>2010052017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  /  .K636 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KPP