Stern, Louis W., 1935-

Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business. - 8th edition, Global edition. - Boston, Massachusetts : Pearson, 2015. - 466 p. : illustrations ; 23 cm

Includes bibliographical references and indexes.

9781292060460

2013027291


Marketing channels.

HF5415.129 / S75 2015.

658.87 / PRM