TY - BOOK AU - Stern,Louis W. AU - Palmatier,Robert W. AU - Ansary,Adel I. TI - Marketing channel strategy SN - 9781292060460 AV - HF5415.129 S75 2015. U1 - 658.87 23 PY - 2015/// CY - Boston, Massachusetts PB - Pearson KW - Marketing channels N1 - Includes bibliographical references and indexes ER -