Perreault, William D. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. 
 - 14th ed.  International ed. 
 - New York, NY :  McGraw-Hill Education,  2015. 
 - 717 p. :   ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259251634 
<br/><br/><label>LCCN: </label>2013050518 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PWE