TY  - BOOK
AU  -  Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9781259251634
AV  - HF5415 .M378 2015
U1  - 658.8 23
PY  - 2015///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Marketing
N1  - Includes index
ER  -