Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush. 
 - 6th ed. 
 - Upper Saddle River, N.J. ; |a London :   Prentice Hall,  2010. 
 - 695 p. :   ill., ports. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 662-680) and index. 
<br/><br/><label>ISBN: </label>9780137135998 
<br/><br/><label>LCCN: </label>2009015613 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / BAM