Dibb, Sally,  1963- <br/><br/>
Marketing :  concepts and strategies / 
Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell. 
 - 7th ed. 
 - Australia :  Cengage Learning,  2016. 
 - xvi, 796 p. :  ill. ;  26 cm. 
<br/><br/> Previous edition published as: Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. 
<br/><br/>Includes bibliographical references: p.(744-762) and index 
<br/><br/><label>ISBN: </label>9781473725126 (pbk.) :  £54.99 1473725127 (pbk.) :   £54.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DSM