TY  - BOOK
AU  - Dibb,Sally
AU  - Simkin,Lyndon
AU  - Pride,William M.
AU  - Ferrell,O.C.
AU  - Pride,William M.
TI  - Marketing: concepts and strategies 
SN  - 9781473725126 (pbk.) :
AV  - HF5415 .P658 2016
U1  - 658.8 22
PY  - 2016///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing
N1  - Previous edition published as: Marketing : concepts and strategies / William M. Pride, O.C. Ferrell; .Includes bibliographical references: p.(744-762) and index
ER  -