Kumar, V.,  1957- <br/><br/>
Essentials of marketing research / 
V. Kumar, David A. Aaker, George S. Day. 
 - 2nd ed. 
 - New York :  Wiley,  c2002. 
 - xix, 553 p. :  ill. (some col.) ;  27 cm. +  1 CD-Rom (4 3/4 in.). 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>047141235X (pbk. : alk. paper) 9780471412359 
<br/><br/><label>LCCN: </label>2001026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .K86 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KVE