International marketing / Philip R. Cateora... [et al.] - 17th edition. International ed. - New York, NY : McGraw-Hill Education, 2016. - xxxv, 662 p. : ill. ; 28 cm. Includes bibliographical references and index. ISBN: 9780077842161 (alk. paper) 9781259253065 1259253066 LCCN: 2015036297 Subjects--Topical Terms: Export marketing.International business enterprises. LC Class. No.: HF1416 / .C375 2016 Dewey Class. No.: 658.84 / INM