TY - BOOK AU - Cateora,Philip R. TI - International marketing SN - 9780077842161 (alk. paper) AV - HF1416 .C375 2016 U1 - 658.84 23 PY - 2016/// CY - New York, NY PB - McGraw-Hill Education KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and index ER -