Design thinking :  new product development essentials from the PDMA / 
edited by Michael G. Luchs, K. Scott Swan, Abbie Griffin. 
 - Hoboken, New Jersey :  Wiley,  [2016] 
 - 431 P.  ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781118971802  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product design.<br/>Critical thinking.<br/>Creative ability in business.
<br/><br/><label>LC Class. No.: </label>TS171  / .D4695 2016 
<br/><br/><label>Dewey Class. No.: </label>658.5752  / L M D