TY  - BOOK
AU  -  Luchs,Michael
AU  - Swan,Scott
AU  - Griffin,Abbie
ED  - Product Development & Management Association.
TI  - Design thinking: new product development essentials from the PDMA 
SN  - 9781118971802 
AV  - TS171 .D4695 2016
U1  - 658.5752 23
PY  - 2016///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Product design
KW  - Critical thinking
KW  - Creative ability in business
N1  - .Includes bibliographical references and index
ER  -