TY  - BOOK
AU  - Blythe,Jim
AU  - Megicks,Phil
TI  - Marketing Planning: strategy, environment and context 
SN  - 9780273724711
AV  - HF5415.13 .W663 2004
U1  - 658.802 22
PY  - 2010///
CY  - England : 
PB  - Pearson Education Limited، 
KW  - Marketing
KW  - Management
N1  - . Includes bibliographical references and index
ER  -