TY - BOOK AU - Brennan,Ross AU - Canning,Louise AU - McDowell,Raymond TI - Business-to-business marketing SN - 1849201560 (pbk.) AV - HF5415.1263 .B74 2011 U1 - 658.804 22 PY - 2011/// CY - Los Angeles PB - SAGE KW - Industrial marketing KW - Case studies N1 - .Previous ed.: 2007; Includes bibliographical references :p. ([362]-378) and index ER -