International marketing /
Philip R. Cateora, Mary C. Gilly, John L. Graham.
- 14th ed.
- Boston, [Mass.] ; London : McGraw-Hill, 2010.
- xxxi, 711 p. : col. ill., maps ; 28 cm.
.Previous ed.: 2007
Includes bibliographical references and index.
9780071084215 (int'l ed.) 0071084215 (int'l ed.)
Export marketing. International business enterprises.