Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - Boston, [Mass.] ; London : McGraw-Hill, 2010. - xxxi, 711 p. : col. ill., maps ; 28 cm.

.Previous ed.: 2007

Includes bibliographical references and index.

9780071084215 (int'l ed.) 0071084215 (int'l ed.)


Export marketing.
International business enterprises.

HF1416 / .C375 2010

658.84 / CPI