TY - BOOK AU - Cateora,Philip R. AU - Gilly,Mary C. AU - Graham,John L. TI - International marketing SN - 9780071084215 (int'l ed.) AV - HF1416 .C375 2010 U1 - 658.84 22 PY - 2010/// CY - Boston, [Mass.], London PB - McGraw-Hill KW - Export marketing KW - International business enterprises N1 - .Previous ed.: 2007; Includes bibliographical references and index ER -