Schiffman, Leon G.
Consumer behavior /
Leon G. Schiffman, Joe Wisenblit.
- 12th ed.
- New York, NY : Pearson, [2019]
- xxix, 508 pages ; 28 cm.
Includes bibliographical references (pages 405-431) and index.
9780134734828 9781292269245
2017037515
Consumer behavior.
Motivation research (Marketing).
HF5415.32 / .S35 2019
658.8342 / SLC