Hult, G. Tomas M. Marketing / Tomas Hult, William M. Pride, O.C. Ferrell. - 16th ed intenational ed. - Australia : South-Western Cengage Learning, 2012. - 1 v. (various pagings) : col. ill. ; 25 cm. Management and Business Studies. Includes bibliographical references and index ISBN: 9780538480567 0538480564 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415.13 / M3586.2012 Dewey Class. No.: 658.8 / HGM