Total global strategy : managing for worldwide competitive advantage /
George S. Yip.
- Englewood Cliffs, N.J. : Prentice Hall, c1992.
- xviii, 318 p. : ill. ; 22 cm.
Includes bibliographical references :p. (209-312)and index.
0133576582 : $24.95
91046932
International business enterprises--Management. Strategic planning.