Strategy maps : converting intangible assets into tangible outcomes /
Robert S. Kaplan, David P. Norton.
- Boston : Harvard Business School Press, c2004.
- xviii, 454 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
1591391342 (alk. paper)
2003024059
Strategic planning. Intangible property--Management. Human capital. Management.