Blythe, Jim.

Essentials of marketing / Jim Blythe. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2008. - xx, 335 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

9780273717362

2008026073


Marketing.

HF5415 / .B485 2008

658.8 / BJE