Kim, W. Chan. <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim, Renée Mauborgne. 
 - Boston, Mass. :  Harvard Business School Press,  c2005. 
 - xv, 240 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references :p. ([223]-229) and index. 
<br/><br/>Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. 
<br/><br/><label>ISBN: </label>1591396190 (hardcover : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .K53 2005 
<br/><br/><label>Dewey Class. No.: </label>658.802  / KWB