TY  - BOOK
AU  - Wood,Jennifer
AU  - Allan,Barney
TI  - Everything you want : : re-inventing consumers, brands & communications 
SN  - 9781841120195
U1  - 658.8343 22
PY  - 2003///
CY  - Oxford : 
PB  - Capstone, 
KW  - Brand loyalty
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index
ER  -