Keegan, Warren J. Global marketing / Warren J. Keegan, Mark C. Green. - 6th ed, Global ed. - Boston, Mass. ; London : Pearson, 2011. - 621 p. : ill. (chiefly col.), col. maps, col. ports. ; 28 cm. Includes bibliographical references and index. ISBN: 9780137042685 (pbk.) : £51.99. (013704268X (pbk. Subjects--Topical Terms: Export marketing. Dewey Class. No.: 658.84 / KWG