Robert, Michel,  1941- <br/><br/>
Strategy pure and simple :  how winning CEOs outthink their competition / 
Michel Robert. 
 - New York :  McGraw-Hill,  c1993. 
 - xii, 228 p. :  ill. ;  24 cm. 
<br/><br/> .Includes index 
<br/><br/>Fire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making? 
<br/><br/><label>ISBN: </label>0070531315 (alk. paper) :  22.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--United States<br/>Competition, International.<br/>Success in business--United States.<br/>Chief executive officers--United States.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .R634 1993 
<br/><br/><label>Dewey Class. No.: </label>658.4012   / RMS