TY  - BOOK
AU  - Robert,Michel
TI  - Strategy pure and simple: how winning CEOs outthink their competition 
SN  - 0070531315 (alk. paper) :
AV  - HD30.28 .R634 1993
U1  - 658.4012  23
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Strategic planning
KW  - United States
KW  - Competition, International
KW  - Success in business
KW  - Chief executive officers
N1  - .Includes index; Fire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making?
ER  -