Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham. 
 - 18th ed,  The International student ed. 
 - New York, NY :  McGraw-Hill Education,  2020. 
 - xxxii, 682 p. :  ill. (colour), maps (colour) ;  28 cm.  
<br/><br/> Previous edition: 2016. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781260547870 (pbk.) 1260547876 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.84  / CPI