TY  - BOOK
AU  - Brill,Peter L.
AU  -  Worth,Richard
AU  - Wind,Jerry
TI  - The four Levers Of Corporate Change
SN  - 0814479472
U1  - 658.406 23
PY  - 1997///
CY  - New York
PB  - Amacom
KW  - Organizational change
N1  - Includes bibliographical references (p. 165-168) and index; In The Four Levers of Corporate Change, authors Peter L. Brill and Richard Worth provide an insightful new model that makes human behavior central to any change effort - and gets employees to embrace change rather than work against it. The book describes four "levers" or change drivers that managers and CEOs can use to initiate change and give it momentum down the road: understand human nature and turn traits such as anxiety and suspicion into positive qualities such as trust and dedication; wield power skillfully and effectively, a critical factor that - if misapplied - can backfire and destroy a company's entire effort; use group social processes to transform employees' belief systems and drive change throughout the organization; and employ effective leadership to get employees to identify with the change initiative and keep it moving ahead
ER  -